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Lionel Messi wins fight to trademark his emblem


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Lionel Messi wins fight to trademark his emblem

Image copyright Getty Images The European Court of Justice, the EU’s highest court, has ruled that footballer Lionel Messi can register his name as a trademark.It dismissed an appeal from Spanish cycling company Massi and the EU’s intellectual property office, EUIPO.The Barcelona footballer first applied to trademark his surname as a sportswear brand in 2011.…

Lionel Messi wins fight to trademark his emblem

lionel messi in friendly against Girona Sept 16 2020Picture copyright
Getty Pictures

The European Court of Justice, the EU’s highest court docket, has ruled that footballer Lionel Messi can sign-up his title as a trademark.

It dismissed an appeal from Spanish biking organization Massi and the EU’s intellectual property business office, EUIPO.

The Barcelona footballer first used to trademark his surname as a sportswear model in 2011.

But he confronted opposition from Massi, who argued that the similarity between their logos would induce confusion.

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The European Courtroom of Justice (ECJ) mentioned that the star player’s reputation could be taken into account when weighing up no matter whether the community would be ready to inform the difference involving the two manufacturers.

In doing so, it upheld a ruling by the EU’s Basic Court docket in 2018 that the footballer was also properly identified for confusion to come up.

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