Brett Molina, USA TODAY
Published 11:41 a.m. ET Dec. 9, 2019 | Updated 1:39 p.m. ET Dec. 9, 2019
Consumers are familiar with Black Friday, Cyber Monday or Giving Tuesday. But what about Green Monday?
The shopping day falling on the second Monday of December is similar to Black Friday and Cyber Monday, as retailers once again attempt to lure shoppers with a fresh batch of holiday deals.
While it originally started with online marketplace eBay, Green Monday has spread to other retailers as well such as Target and Macy’s. And although other retailers aren’t using the Green Monday name, plenty have embraced sales on Monday and beyond, including Best Buy, Amazon and Walmart.
Here’s what you need to know about yet another holiday shopping event.
What is Green Monday?
Sometimes referred to as Cyber Monday 2, Green Monday falls on the second Monday of December. The term was coined by eBay in 2007, representing one of the company’s biggest sales days of the year.
Neil Saunders, managing director of research firm GlobalData Retail, says Green Monday is also a time when consumers are focused on getting their holiday shopping complete so gifts will arrive in time for Christmas.
“It’s a bit of an artificial day in a way, but there are reasons why consumers now start to focus their attention more online for spending than they have done over the past couple weeks,” said Saunders.
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Green Monday is estimated to rack up online sales of $3.3 billion, according to Adobe Analytics. By comparison, online sales for Black Friday reached $7.43 billion, while Cyber Monday online sales hit $9.42 billion.
Which retailers are celebrating it?
Several big names have rolled out their own Green Monday deals, which run through the end of the day. They include:
Target. Among their deals is up to $100 off iPads, as well as up to 50% off on select electronics, toys and other items.
Macy’s. The retailing giant is offering deep discounts on everything from kitchen appliances to clothing and bedding.
J.C. Penney. The department store chain also offers a variety of deals across multiple areas including clothing and jewelry.
eBay. Naturally, the online marketplace that started it all has its own deals, including a model of the popular Instant Pot under $70 and a Microsoft Xbox One S bundled with game NBA 2K20 for under $200.
But it’s not just about Green Monday.
Although some retailers don’t formally celebrate Green Monday, they do offer plenty of sales through their own “12 Days of Deals” promotions that run during that Monday.
For example, Best Buy kicked off its deals on Monday through Dec. 20, with sales on televisions, tablets and other gadgets. Meanwhile, Walmart and Amazon have their own days of deals with similar offerings.
Why does Green Monday exist?
It’s likely the same reason Black Friday and Cyber Monday thrive: Retailers really want those cash registers ringing.
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“There is a lot of reluctance to spend among consumers, although the economy is still doing quite well, and retailers have to pull out all of the stops to get consumers spending,” Saunders said.
Do we really need all these shopping days?
Not really. “Consumers just have fatigue with them,” said Saunders. “No one can keep track of what all these different days are and what they’re supposed to mean.”
Also, as Saunders points out, retailers are always offering promotions, whether it’s Green Monday or, well, Tuesday.
“All they’re really doing is sweeping promotions under the banner of different days,” he says. “Consumers probably notice that.”
Contributing: Kelly Tyko
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