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How the energy drink became a million dollar idea


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How the energy drink became a million dollar idea

Energy drinks: they’re even more stimulating than coffee, and for years they were the chosen drink of long-distance lorry drivers in Asia who needed to stay awake on the roads. But then an Austrian entrepreneur discovered them and they flooded the world. Aaron Heslehurst explains.Script and video: Jeremy Howell

How the energy drink became a million dollar idea

Energy drinks: they’re even more stimulating than coffee, and for years they were the chosen drink of long-distance lorry drivers in Asia who needed to stay awake on the roads. But then an Austrian entrepreneur discovered them and they flooded the world. Aaron Heslehurst explains.

Script and video: Jeremy Howell

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