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Homepages then and now. Here’s how websites have evolved from 2010 to 2019. (AMZN, VZ, AAPL, T, EBAY, DIS, FB, MSFT, NFLX, PINS, TWTR, WMT, IBM)


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Homepages then and now. Here’s how websites have evolved from 2010 to 2019. (AMZN, VZ, AAPL, T, EBAY, DIS, FB, MSFT, NFLX, PINS, TWTR, WMT, IBM)

Twitter’s website in 2010 Screenshot/Internet Archive Website design trends have changed dramatically over the past 10 years, especially when it comes to homepages.When more people were browsing the internet on desktops than mobile phones, designers often tried to cram as much information on a page as possible.A look back at the homepages of popular websites…

Homepages then and now. Here’s how websites have evolved from 2010 to 2019. (AMZN, VZ, AAPL, T, EBAY, DIS, FB, MSFT, NFLX, PINS, TWTR, WMT, IBM)

twitter 2010twitter 2010

Twitter’s website in 2010
Screenshot/Internet Archive


  • Website design trends have changed dramatically over the past 10 years, especially when it comes to homepages.
  • When more people were browsing the internet on desktops than mobile phones, designers often tried to cram as much information on a page as possible.
  • A look back at the homepages of popular websites shows how text-heavy layouts have given way to vivid images and minimalist design.
  • Visit Business Insider’s homepage for more stories.

The internet doesn’t look like it did a decade ago. Back in 2010, smartphones, mobile browsing, and social media were still relatively new trends. It wasn’t until 2016 that mobile browsing took over as people’s preferred way of surfing the web.

Instead, most people visited websites from a desktop computer and came in through the front door: the homepage. Web designers, who knew how valuable this real estate was, often packed the homepage full with as much information as possible. Today, that approach has given way to sparse layouts and lots of pictures that try to grab users’ attention.

As the decade comes to a close, Business Insider took a look back to see how some of the most popular websites’ homepages have evolved over the years.

In 2010, Amazon was pushing the Kindle hard and books were still its top-billed category.

amazon 2010

Amazon’s website in 2010
Screenshot/Internet Archive


Now, Amazon doesn’t even think people read books anymore. Or, maybe it’s just too busy serving us up Prime videos.

amazon 2019

Amazon’s website in 2019
Screenshot


AOL’s 2010 homepage left us dazed and confused with clashes of colors, nonsensical icons, and a cluttered layout.

aol 2010

AOL’s website in 2010
Screenshot/Internet Archive


The revamp dialed it back a bit — minus that slide show with 81 slides. 81!

aol 2019

AOL’s website in 2019
Screenshot


Apple went minimalist long before it was cool.

apple 2010

Apple’s website in 2010
Screenshot/Internet Archive


And yet somehow Apple managed to go even more minimalist…

apple 2019

Apple’s website in 2019
Screenshot


Back in 2010, CNN still used its inside voice to give us straight news headlines and videos that weren’t set to auto-play.

cnn 2010

CNN’s website in 2010
Screenshot/Internet Archive


Exclusive FREE Slide Deck: 40 Big Tech Predictions for 2019 by Business Insider Intelligence

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