- Website design trends have changed dramatically over the past 10 years, especially when it comes to homepages.
- When more people were browsing the internet on desktops than mobile phones, designers often tried to cram as much information on a page as possible.
- A look back at the homepages of popular websites shows how text-heavy layouts have given way to vivid images and minimalist design.
The internet doesn’t look like it did a decade ago. Back in 2010, smartphones, mobile browsing, and social media were still relatively new trends. It wasn’t until 2016 that mobile browsing took over as people’s preferred way of surfing the web.
Instead, most people visited websites from a desktop computer and came in through the front door: the homepage. Web designers, who knew how valuable this real estate was, often packed the homepage full with as much information as possible. Today, that approach has given way to sparse layouts and lots of pictures that try to grab users’ attention.
As the decade comes to a close, Business Insider took a look back to see how some of the most popular websites’ homepages have evolved over the years.
In 2010, Amazon was pushing the Kindle hard and books were still its top-billed category.
Now, Amazon doesn’t even think people read books anymore. Or, maybe it’s just too busy serving us up Prime videos.
AOL’s 2010 homepage left us dazed and confused with clashes of colors, nonsensical icons, and a cluttered layout.
The revamp dialed it back a bit — minus that slide show with 81 slides. 81!
Apple went minimalist long before it was cool.
And yet somehow Apple managed to go even more minimalist…
Back in 2010, CNN still used its inside voice to give us straight news headlines and videos that weren’t set to auto-play.
The refresh turned up the volume with lots of “breaking” and “trending” labels and a bigger focus on opinion, reaction, and analysis pieces.
In 2010, eBay wanted us to find our next purchase by combing through a brightly colored word cloud that might as well have been written in Comic Sans.
But eBay eventually grew up, and now it wants us to get credit cards like real adults.
Disney, the site’s new owner, really wants us to sign up for ESPN+ so we can watch all the sports. But at least they gave us that handy scoreboard for free.
Facebook used to tell us everything it knew about a person. And Zuck used to look a lot younger.