As a child, what did you want to do when you grew up?
A coal miner, a Red Devil with the British Army skydiving team, an artist and then a surgeon. In a way, they’re all about exploring the unknown.
Explain your work in one easy paragraph.
I use strategies from the arts, design, engineering and psychology to create emotional experiences, for example for clients such as Nissan and Disneyland. To do that, I sometimes think like a scientist, as if I were conducting a controlled psychology experiment, and other times laterally as an artist.
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