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- Fb introduced Tuesday it had named Alex Schultz, its VP of products expansion, as its new chief promoting officer.
- Schultz requires around the part after Antonio Lucio stepped down past thirty day period from his role major Facebook’s world wide advertising and marketing group right after significantly less than two many years on the occupation.
- Schultz is a single of Facebook’s longest-serving workforce, getting worked at the firm considering the fact that November 2007, and was appointed in 2014 to the VP purpose. He is also brazenly gay, and has acted as the government sponsor for Facebook’s LGBTQ affinity team for staff.
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Fb has named a founding member of its development staff as its new main marketing officer.
Alex Schultz, a single of Facebook’s longest-serving staff members and the company’s current VP of solution development, has been named Facebook’s new CMO effective instantly, the enterprise declared Monday. Schultz fills a emptiness remaining by Antonio Lucio, who said he was stepping down final thirty day period after considerably less than two decades doing the job at Fb.
As he usually takes around as CMO, Schultz will continue in his role as vice president of expansion promoting, analytics and internationalization, Fb mentioned. Schultz has held this VP purpose due to the fact 2014.
Schultz’s predecessor formally left his position September 18. At the time of his resignation announcement, Lucio attributed his departure to a personal decision of seeking to “engage in a extra lively part in accelerating modify” as the country and the promoting sector facial area a reckoning on issues of diversity, inclusion, and equity.
In a Fb submit saying the role change, Schultz explained he was “super proud” to get the purpose of CMO, and credited Lucio for the “strategic impression” he manufactured on Facebook’s branding.
“Gracias, Antonio for remaining a terrific buddy, colleague, inventive chief and voice of encounter and wisdom for this business,” Schultz explained in the publish on Monday. “I believe social media is a force for fantastic in the globe and am proud of the work we’re performing to make it even far more so.”
Schultz is overtly homosexual, and was an early member of Facebook’s useful resource group for LGBTQ employees. In his post Monday, Schultz reported Fb was “the initial put I have felt definitely secure to be homosexual and be open about it.”
Schultz joined Fb in November 2007 when the corporation was nonetheless youthful as a founding member of the expansion team focused to scaling up the platform’s consumer foundation. Facebook and its family of apps (which include Messenger, Instagram, and WhatsApp) now have far more than a few billion energetic end users globally.
Schultz will probable report to Chris Cox, Facebook’s chief solution officer who just lately returned to Facebook’s leadership group immediately after formerly leaving the business in March 2019 because of “inventive differences” with CEO Mark Zuckerberg.
As CMO, Lucio immediately dealt with the onslaught of unfavorable push and fallout from the Cambridge Analytica scandal, which unveiled the firm’s mishandling of facts from more than 50 million users. He led Facebook by a multipronged promoting blitz to rebuild shopper rely on after a spate of controversies about privacy and misinformation on the platform, launching a corporate rebrand and various campaigns and foremost the firm through its to start with-ever Super Bowl advertisement.
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