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Business financial make money capital trading A game-changing electric vehicle is set to take off in 2020 — and it’s not from Tesla (HOG, TSLA)


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Business financial make money capital trading A game-changing electric vehicle is set to take off in 2020 — and it’s not from Tesla (HOG, TSLA)

LiveWire — a whole new breed of Hog. Reuters Harley-Davidson’s LiveWire electric motorcycle went on sale in 2019, priced at about $30,000.The LiveWire is part of Harley’s global strategy to remain viable and ensure the iconic company’s future.In 2020, Harley could put the electric motorcycle on the map; for a decade, various startups have entered…

Business  financial  make money  capital  trading A game-changing electric vehicle is set to take off in 2020 — and it’s not from Tesla (HOG, TSLA)

Business financial make money capital trading

business  financial  make money  capital  trading FILE PHOTO: Harley-Davidson's new electric motorcycle, LiveWire, is shown in this handout photo released by Harley-Davidson. Harley-Davidson Motor Company/Handout via REUTERS business  financial  make money  capital  trading FILE PHOTO: Harley-Davidson's new electric motorcycle, LiveWire, is shown in this handout photo released by Harley-Davidson. Harley-Davidson Motor Company/Handout via REUTERS

LiveWire — a whole new breed of Hog.
Reuters


The much-anticipated Harley-Davidson LiveWire electric motorcycle officially launched in late 2019. 

The price — $30,000 — is steep, but the potential is enormous. 

Here’s a rundown of why LiveWire could be this biggest electric-vehicle story of 2020:

Business financial make money capital trading The LiveWire is … live! Harley-Davidson announced the motorcycle in 2014, then launched it in 2019, when deliveries commenced late in the year.

business  financial  make money  capital  trading Harley-Davidson LiveWire


Harley-Davidson


Business financial make money capital trading LiveWire was the star of the New York Motorcycle Show in December, and the centerpiece of the Harley booth.

business  financial  make money  capital  trading 2019 NY Motorcycle Show


Matthew DeBord/BI


Business financial make money capital trading Here’s what LiveWire isn’t: A Tesla. Elon Musk’s carmaker has dominated electric-vehicle news for a decade.

business  financial  make money  capital  trading Tesla Roadster


Tesla


Business financial make money capital trading But Musk, a one-time biker in his youth, doesn’t want to do a Teslacycle. He had some close calls when he was a teen.

business  financial  make money  capital  trading Elon Musk


REUTERS/Hannibal Hanschke


Business financial make money capital trading Another thing the LiveWire isn’t: A throwback to Harley’s chopper era.

business  financial  make money  capital  trading Harley History


Getty Images


Business financial make money capital trading The LiveWire also isn’t an Evel Knievel wheelie-popper.

business  financial  make money  capital  trading Harley History


Getty Images


Business financial make money capital trading The LiveWire is the biggest electric motorcycle of all time. It has a range of 146 miles, an 85-horsepower motor, a 15.5 kilowatt-hour battery, and can be recharged either overnight on Level 2 or in about an hour on DC fast-charging.

business  financial  make money  capital  trading Harley LiveWire


Electrify America


Business financial make money capital trading LiveWire is a strong effort to bring American leadership to electrifying the two-wheeled world.

business  financial  make money  capital  trading harley-davidson livewire electric motorcycle


Reuters/Jim Young


Business financial make money capital trading Harley CEO Matt Levatich has made the LiveWire a cornerstone of the iconic company’s 21st-century strategy.

business  financial  make money  capital  trading FILE PHOTO: Harley-Davidson CEO Matt Levatich poses for pictures during an interview at the company’s headquarter in Milwaukee, Wisconsin, U.S., February 7, 2018.   REUTERS/Rajesh Kumar Singh


Thomson Reuters


Business financial make money capital trading Harley needs a new strategy, as the company stock endured a 40% slide over the past five years. Harley’s customer base is aging, and new riders have been hard to find.

business  financial  make money  capital  trading HOG Chart


Markets Insider


Business financial make money capital trading Harley legendary V-Twin motor is not a factor on LiveWire.

business  financial  make money  capital  trading Milwaukee-Eight V-Twin


Harley-Davidson


Business financial make money capital trading But the bike is still built with pride in the USA.

business  financial  make money  capital  trading Harley Davidson factory


Scott Olson/Getty Images)


Business financial make money capital trading This ought to placate President Donald Trump, who has criticized Harley for moving some production to new markets that its want to open up, especially in Asia.

business  financial  make money  capital  trading trump harley davidson


Drew Angerer/Getty Images


Business financial make money capital trading The brand has incredible potential in Asia; here’s a band of Chinese riders hitting the road.

business  financial  make money  capital  trading China Harley Davidson National Rally motorcycle


REUTERS/Carlos Barria


Business financial make money capital trading LiveWire looks … impressive. And it’s priced accordingly, starting at about $30,000.

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business  financial  make money  capital  trading Harley LiveWire


Harley-Davidson


Business financial make money capital trading But the bike is still something special and has a bright future.

business  financial  make money  capital  trading Harley LiveWire


Electrify America


I’ve rarely been as excited as I am about the LiveWire, which despite the naysayers marks a HUGE departure for Harley in the US, charts a brave new future for the brand at home, and suggests some interesting strategies for the rest of the world.

But more to the point, I want an electric motorcycle, perhaps foolishly, and the electric motorcycle I want is a Harley-Davidson LiveWire. This fact was brought home to me the moment I threw a leg at this year’s New York Motorcycle Show. It was like the insistent thrum of a V-Twin: want, want, want, want …

Except that it was my two-wheelin’ heart, a beatin’ a seduced rhythm.

I was already prepared to have my game changed by LiveWire, but I think that it should generate if not massive sales in 2020 then certainly buzz around electric motorcycles. Here’s what could happen.

A bunch of guys are out on a weekend ride on their beloved hogs. They stop for a break. There’s a LiveWire in the picture. Before you know it, one LiveWire adopter has become a brand ambassador for a dozen grizzled dudes in denim and black leather. 

It’s gonna be a slow build, in other words. But given the exceptionally underwhelming condition of the electric bike market now, a slow build is preferable to the alternative, which is no build.

But the endgame, versus the game-change, to me looks promising. Harley has committed, and when you’re as big as the Milwaukee legend, that matters.

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