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- Brands like Casper and Versed previously only sold their products on their own websites.
- To widen their reach, they now also sell at Target, which has always been a great place to stumble upon new and innovative products.
- See also: Online startups you may be surprised to know are at Nordstrom
Though a popular business strategy for new startups today is to sell direct-to-consumer through their own websites, the practice often serves as a springboard for other retail opportunities, not an outright boycott. Direct-to-consumer selling hasn’t replaced brick-and-mortar stores; rather, it has helped redefine how to create brand experiences and nurture loyal customer followings.
In a similar fashion, many online startups eventually find their way into popular retail stores that you’ve been shopping at for years, whether for a limited run or a long-term residency — Leesa mattresses and Burrow at West Elm, or MVMT watches and Lively lingerie at Nordstrom, for example. It’s just another way for these startups to get their products in front of more eyes, plus it’s undeniably convenient to shop all your favorites at one site and enjoy free shipping and return perks.
Target is also home to many direct-to-consumer startups you might recognize. It’s a diverse bunch of brands: personal care, bedding, food, pets, and more. If I’m remembering my tendency to meander the aisles of Target correctly, it’s the perfect place to discover new and interesting brands, so it’s no wonder the following 13 online companies have decided to sell through the company.
Business financial make money capital trading Versed
Target carries many skincare and beauty brands, but it’s a little harder to come by clean, vegan, and sustainable products. Versed, with its large variety ranging from cleansing balm to mineral sunscreen, is changing that trend. Its bestsellers are the moisturizing gel-cream, which is light and bouncy without making your face oily, and the clarifying serum, which keeps breakouts at bay with willow bark extract and zinc. The mineral sunscreen is also one we stock up on, here’s our full review.
Business financial make money capital trading Partake
Partake’s cookies are not only tasty but also free of the top eight allergens, making them safe for kids (and adults) with food sensitivities. They were created by a mom who couldn’t find delicious snacks for her daughter who has serious food allergies. You’ll be able to choose from birthday cake, chocolate chip, and cookie butter flavors — or, get all three, just to be safe.
Business financial make money capital trading Bark
Bark, the company behind dog treat and toy subscription BarkBox, sells adorable individual pet products through Target. If you’re not sure whether you want to commit to the subscription, you can get a preview here. Check back often for seasonal themed toys and creative treat flavors like Hawaii Luau Roast Pork and Chicago Hot Dog. Profits from its Snacks That Give Back collection support local animal rescues. Read our review of BarkBox here for an idea of what to expect with Bark.
Business financial make money capital trading Harry’s
Men’s grooming brand Harry’s is best known for its high-quality and affordable razors and shaving sets, though it’s also broken into haircare and bodycare. Restock on sharp razor blades, treat your skin to gentle body washes, or style your hair to perfection with putty and waxes. Its paraben-, phthalate-, and aluminum-free formulas are better for your body, while its prices are friendly on your wallet.
Business financial make money capital trading Rocketbook
Rocketbook makes innovative, eco-friendly notebooks for the digital age. Using its special pen, you write in the notebook, send its contents to your favorite cloud service, wipe the page clean, then start over. There are multiple styles and versions to suit your needs, whether you’re taking notes for school, business meetings, or personal use. Here’s our full review.
Business financial make money capital trading GIR
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GIR nails the design of a common kitchen tool. Its super heat-resistant silicone spatulas are strong, flexible, and easy to clean — which is why you’ll find yourself using it for all your mixing needs and throwing out your old, inferior spatulas. Other noteworthy products from the brand are the silicone lids with strong suction and the Mini Tool Set.
Business financial make money capital trading Hello
Another oral care startup gracing the shelves at Target is Hello, whose claim to fame is natural, fluoride-free whitening toothpaste. They contain ingredients like aloe vera and coconut oil, and taste great, too. If you’re interested in the cleaning and whitening power of activated charcoal, it also offers charcoal toothpaste and mouthwash.
Business financial make money capital trading Primal Kitchen
Founded by a former elite endurance athlete, Primal Kitchen was born from the inability to find healthy and delicious salad dressing. Its offerings include mayonnaise and dressings made with avocado oil, and at Target, supplement powders that contain collagen to support your bones, skin, and hair.
Business financial make money capital trading Hidrate Spark
If you can never remember to drink water throughout the day, you might need the Hidrate Spark, a smart water bottle that tracks your water intake and reminds you to meet your daily water intake goal. It connects to fitness and health apps like Apple Health, Fitbit, and MyFitness Pal.
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