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‘Animal Crossing’ users are wearing Black Lives Matter shirts, making signs, and organizing virtual protests


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‘Animal Crossing’ users are wearing Black Lives Matter shirts, making signs, and organizing virtual protests

As protests have organized across the US and around the world against police brutality and in support of the Black Lives Matter movement, video game users are also uniting for the cause.In “Animal Crossing: New Horizons,” players are creating customized signs and clothing for their game characters that say “BLM” and depict symbols of “No…

‘Animal Crossing’ users are wearing Black Lives Matter shirts, making signs, and organizing virtual protests
  • As protests have organized across the US and around the world against police brutality and in support of the Black Lives Matter movement, video game users are also uniting for the cause.
  • In “Animal Crossing: New Horizons,” players are creating customized signs and clothing for their game characters that say “BLM” and depict symbols of “No justice, no peace.”
  • For those unable to gather outside for in-person demonstrations, the game offers a way for people to still show solidarity virtually. 
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What would you do if you had the ability to escape to an island and create a customized world? Would you use it to connect, or disconnect?

Some “Animal Crossing: New Horizons” players use it to do both — and recently, connecting has included protesting.

Animal Crossing: Another place to show BLM support

With the online hosting capabilities inherent to the game, “Animal Crossing: New Horizons” is offering people of all ages a unique way to support the ongoing protests against police brutality and systemic racism, even as they stay at home amid the pandemic.

Typically, players on “Animal Crossing: New Horizons” create an island paradise that includes buildings, objects, and interactions with non-player characters as well as player characters. Not only can players design their own worlds and homes in the game, but they can also customize personal items and objects that their characters use.

Lately, as Black Lives Matters demonstrations and protests continue to erupt around the world, these game tools are being used to create digital protests, with users adding ‘BLM’ imagery to signs and their characters’ clothing. 

Parents who might not have felt comfortable taking their children to a physical protest — where there’s a risk of physical injury or confrontation — are able to use the game to collaborate and support the Black community by attending or even hosting a virtual protest. 

Users are creating custom designs in support of Black Lives Matter 

jennifer stavros animal crossing blm hoodie

A BLM hoodie created by one of the video game’s users.

Courtesy of Jennifer Stavros


Users are also organizing virtual protests and raising money for social justice organizations

animal crossing blm dj

A DJ in the game with a BLM poster on her turntable table.

Courtesy of Jennifer Stavros


Black Lives Matter Animal Crossing

Protestors sit and chant for Black Lives Matter.

Courtesy of Jennifer Stavros


Anyone with access to a Nintendo Online account can host an online protest in the game; one such virtual protest was held on June 7. As there’s a limit of only eight players allowed to be on another player’s island at a time, interested players were directed to a site which put folks in line to gain access. When the player’s turn came, they were given a special code needed to enter the island.

The protest host made customized signs, pillows, and memorial photos, and carved out a special path and area on their island to hold the sit-in protest. Players were encouraged to bring in-game currency (also known as bells) to the island, which would be converted into a charity donation by the host in the name of the player who contributed.

This protest raised money for six different charities. including the NAACP, the National Bail Fund Network, and the Southern Poverty Law Center.

A virtual take on peaceful protesting

animal crossing blm glasses

A user’s character sporting one of his several customized BLM hoodies.

Courtesy of Jennifer Stavros


black lives matter animal crossing

One organizer announced a Black Lives Matter fundraiser on Twitter.

Courtesy of Jennifer Stavros


Even with the positives that “Animal Crossing” offers for players to engage in protests, the environment is still not 100% safe from potential issues.

Users are free to make comments on the game’s in-game chat function, which could allow for potential harassment of players or negative messaging. While players can report inappropriate messages, these chats do not have constant moderation.

Protestors line up in-game before a march in front of pictures of Black Lives lost to police brutality

Protestors line up in-game before a march in front of pictures of Black lives lost to police brutality.

Courtesy of Jennifer Stavros


While “Animal Crossing: New Horizons” is not a perfect world, it does allow people, even in a video game, to come together, unify, and lend their voice to support and pay respect to George Floyd and the Black Lives Matter movement.

Jennifer Stavros is a writer and advocate for urban issues and social justice. Her writing has been featured in Playboy, The Independent, Greatist, BARE Magazine, LA Taco, and Remezcla among others. Stavros is currently working on a book discussing the intersection of life, death, and poverty. Follow her on Twitter.

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